A company that want to succeed in the contemporary world need to evolve, to evolve a lot, and to evolve quickly. Kohl's success increased as many traditional retailers when increasing their digital efforts to capture the attention of smartphone-carrying shoppers. Interestingly enough, that the marketing solution behind the solution is highly nontrivial - all benefits that comes with the "long tail" marketing that are so common for Internet retailers are not the main point of this application . Kohl's doesn't attempt, as Amazon or Alibaba do, to provide their customers with the comprehensive list of all sorts of different products. Instead, the main purpose of the app is to analyze your habits and to provide you with the targeted valuable offers.
After Kohl’s app has fully loaded, the user is directed to the Featured Ads landing page. The main carousel area could present the user with two different types of content based on location if a store is not set. If the user chooses to allow Kohl’s to use their current location the app would search for the most relevant ads and features based on their region. If the user chooses to not to allow Kohl’s to use their current location the app default to the Chicago area ads as default on the back-end of the app. Navigation tabs are the following: Featured Ads, Scan&Search, Stores, My Kohl's and Shopping Bag. It's pretty remarkably that a list of all products/categories is absolutely not the main purpose of this solution.
For the iPhone and Ipad, the In App Browser allows the user to view Kohls.com content, manage their Kohls.com account, as well as check out without completely exiting the app. The Android device will launch the mCom within the default Android browser separate from the Kohl’s app.